![]() ![]() Talefun, Playrix, Acoin Games, Zenjoy, Bitmago all pushed strong advertising campaign this year, but all have their own fields of expertise. Puzzle games were mainly about math and plot other popular Casual games included the Music game “DREAM PIANO”, the IO game “SWEET CROSSING”, etc. Next up is the 12th of October Chinese App Growing Global iOS App list, top games also competed fiercely, but there are more categories, including Simulated operation, Music, Match-3 + SLG, etc.īubble shooting games represented Tile-matching games Match-3 + games are mainly combined with Simulation Cooking Simulation games are the most popular simulation games painting games are mainly Coloring games. Seven of the top 10 games are casual games, and there was a fierce competition in top casual games advertising. Take App Growing Global’s Google Play App from China list on 12th of October as an example. Playrix’s “GARDENSCAPES”, “TOWNSHIP”, “FISHDOM”, “HOMESCAPES” kept pushing their advertising campaign strongly and made it to the Top 20. ![]() There are 8 games from Chinese publishers in the Top 20, namely Talefun’s “TAP COLOR” and “TAP COLOR LITE”, Acoin Games’ “BRICKS VS BALLS”, Magic Tavern’s” MATCHINGTONG MANSION”, Zenjoy’s “MY HOME” and “COOKING MADNESS”, Eyugame’s “DREAM PIANO”, Moonton’s “SWEET CROSSING”. Source: App Growing Global Review of top Casual games of 2020Īmong the top Chinese mobile games for the global market, casual games’ advertising is outstanding. Other popular sub-categories in 2020 included Painting, Simulation, Puzzle, Match-3+, Words, and Spot the Difference. Top 100 casual games are further subdivided, and match-3 Casual games dominated, accounted for 27%. Putting together the number of ads for Casual mobile games in various regions, the United States accounted for 13% of the ads, the largest Casual mobile game market, followed by Canada and Europe. Old mobile games accounted for 71%, proving that the lifecycle of top Casual mobile games is relatively long and favors long-term advertising campaigns. In the Top 100, the number of new casual games in 2020 accounted for only 29%. Top casual mobile games have a long lifecycle. Casual games accounted for 31% of the total mobile game’s ads, and casual game publishers accounted for 33%. The competition for casual mobile games was fierce. ![]() Overview of Casual games advertising in 2020 ![]()
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